Post by sharminakter928 on Feb 15, 2024 10:13:49 GMT
So, in many aspects, content creation is a marketing job AI can’t fully replace. Sure, it can assist content creators with their work, but it can’t successfully do the job for them. AI is a tool — embrace it! If you’re still apprehensive about using AI in marketing, we get it. It’s a new tool that can do a lot, so it’s normal to feel nervous about it all. But while the prospect of using AI sounds scary, it’s a tool that should be embraced, and used responsibly, because it can do a lot of good for your business. Take it from WebFX’s VP of Business Development Trevin Shirey:
Like a lot of emerging trends, you need to pick your spots Australia Phone Number List on when to use AI. There’s an early mover advantage for companies that find ways to roll it out very aggressively but that also comes with increased risk. If you aren’t sure where to start, go with some lower stakes options. Think of a few marketing processes that have gone stale. Could AI make them better? Do you have any marketing byproducts sitting by idly (internal resources, outdated PDFs, longform interviews)? Use AI to help repurpose or re-energize them. These are some lower risk tactics that could still have nice long-term dividends for marketing teams. There’s no need to over-promise to marketing teams on the impact of AI.
Per week for your teams and then go from there. This allows everybody time to trial AI in a practical way. Even if your company is planning on using AI more aggressively, you can still take AI integration one step at a time. When people are apprehensive about it, it’s more beneficial to view AI as a tool that you can harness for good rather than an entity that’s going to “take over” jobs. Trevin says: Stay focused on the same value-add and goals you’ve been working towards. AI is another item in your toolbox. You don’t want to be afraid of it, but rather open to learning about it and using it where appropriate. AI still requires plenty of human guidance, even if your marketing organization wants to use it aggressively.
Like a lot of emerging trends, you need to pick your spots Australia Phone Number List on when to use AI. There’s an early mover advantage for companies that find ways to roll it out very aggressively but that also comes with increased risk. If you aren’t sure where to start, go with some lower stakes options. Think of a few marketing processes that have gone stale. Could AI make them better? Do you have any marketing byproducts sitting by idly (internal resources, outdated PDFs, longform interviews)? Use AI to help repurpose or re-energize them. These are some lower risk tactics that could still have nice long-term dividends for marketing teams. There’s no need to over-promise to marketing teams on the impact of AI.
Per week for your teams and then go from there. This allows everybody time to trial AI in a practical way. Even if your company is planning on using AI more aggressively, you can still take AI integration one step at a time. When people are apprehensive about it, it’s more beneficial to view AI as a tool that you can harness for good rather than an entity that’s going to “take over” jobs. Trevin says: Stay focused on the same value-add and goals you’ve been working towards. AI is another item in your toolbox. You don’t want to be afraid of it, but rather open to learning about it and using it where appropriate. AI still requires plenty of human guidance, even if your marketing organization wants to use it aggressively.