Post by account_disabled on Jan 6, 2024 4:03:10 GMT
*This content is a summary of the Listening Mind Conference 2023 day 2 Creating a Map for Listening Mind, PM Team session. Like the Hubble Telescope exploring the universe, we discover consumers' hidden desires through search data. A map to the customer’s true heart! We talk about our intense journey to create Listening Mind Hubble. Listening Mind Hubble helps you discover consumers’ true desires There is a lot of data about customers in the world. Among them, Listening Mind Hubble allows you to look into the minds of consumers using search data. Listening Mind Hubble is a name derived from the space telescope Hubble, which you are already familiar with. Just like discovering the countless planets in the universe, we help consumers discover their true desires that were previously hidden from view.
Today, I will tell you how we can look at customers through Listening Mind Hubble and the process we are taking in creating Hubble. What is the purpose and why of Listening Mind Hubble? Every marketer's concern is to want to know the true feelings Special Data consumers. We believe that search data is a mirror of your true heart. With the creation of an environment where people can search anytime, anywhere, people are naturally using search as a basic and daily activity whenever they want to do something. In this way, search is a part of our lives and contains people’s actions, desires, and intentions. So, I think we can understand consumers’ desires by looking at search data. We are connecting the search data to create a consumer journey map and creating Listening Mind Hubble so that customers can discover hidden desires everywhere.
Listening Mind Hubble can be said to be a map that guides customers to truly develop a listening mind. Listening Mind Hubble’s Ahammoment from the planner’s perspective I think people had an aha moment when we visualized and showed new data called search journeys that had not been provided anywhere else, and when we showed a lot of data in clusters at once and provided easy analysis insights. ‘Pathfinder’ shows the search journey First of all, when we look back on our search experiences, we can usually think of not completing everything we wanted to do with just one search. If I don't find what I'm looking for, I'll re-search again and gradually continue my search journey with detailed keywords that can solve the task I was aiming for.
Today, I will tell you how we can look at customers through Listening Mind Hubble and the process we are taking in creating Hubble. What is the purpose and why of Listening Mind Hubble? Every marketer's concern is to want to know the true feelings Special Data consumers. We believe that search data is a mirror of your true heart. With the creation of an environment where people can search anytime, anywhere, people are naturally using search as a basic and daily activity whenever they want to do something. In this way, search is a part of our lives and contains people’s actions, desires, and intentions. So, I think we can understand consumers’ desires by looking at search data. We are connecting the search data to create a consumer journey map and creating Listening Mind Hubble so that customers can discover hidden desires everywhere.
Listening Mind Hubble can be said to be a map that guides customers to truly develop a listening mind. Listening Mind Hubble’s Ahammoment from the planner’s perspective I think people had an aha moment when we visualized and showed new data called search journeys that had not been provided anywhere else, and when we showed a lot of data in clusters at once and provided easy analysis insights. ‘Pathfinder’ shows the search journey First of all, when we look back on our search experiences, we can usually think of not completing everything we wanted to do with just one search. If I don't find what I'm looking for, I'll re-search again and gradually continue my search journey with detailed keywords that can solve the task I was aiming for.