Post by mdjuwel0203 on Nov 10, 2024 9:21:59 GMT
In the fiercely competitive Double Eleven Shopping Festival and other moments, integrating SMS text messages and email marketing strategies has become another decisive opportunity for marketers, which can help improve e-commerce conversion rates and increase sales performance.
Among them, the keys to the success of Double Eleven marketing activities include choosing an appropriate marketing platform, sending simple and effective messages, choosing the best sending time, adding personalized content, and calendar planning. Integrate SMS and Email marketing strategies to improve marketing synergy, consolidate brand loyalty, and increase customer engagement.
Through the e-Leopard service, dual communication sms promotional campaign channels are combined to facilitate communication efficiency between brand merchants and members, and one-stop management, tracking and optimization of marketing results. Whether it is the Double Eleven Shopping Festival or various festival promotions, it helps companies win customer trust and enhance brand reputation.
Mid-Autumn Festival marketing strategy exposed! 13 brand cases with no secret analysis
Master Mid-Autumn Festival marketing tips! Learn the three tips in this article, combine product advantages and festival needs, and easily create attractive holiday marketing activities
Mid-Autumn Festival Marketing Case Analysis
When it comes to the Mid-Autumn Festival, the keywords that come to everyone's mind should be reunion, moon cakes and barbecue. Of course, major brands cannot miss this good opportunity and try their best to keep up with the Mid-Autumn Festival marketing and create topic attractions. consumer.
Especially past data shows that one month before the Mid-Autumn Festival is the best time for brands to start marketing. For example, during the Mid-Autumn Festival in previous years, we can find from the keyword search volume trends in Google Trends that the keyword "Mid-Autumn Festival" began to increase in popularity about one month before the Mid-Autumn Festival , and then increased in popularity two weeks before the Mid-Autumn Festival. It can be seen that the Mid-Autumn Festival keywords have an obvious upward trend. Finally, one week before the Mid-Autumn Festival, the volume of the Mid-Autumn Festival keywords reaches its highest peak.
With about a month before the Mid-Autumn Festival, how should brands plan for successful Mid-Autumn Festival marketing? We have sorted out 3 major Mid-Autumn Festival marketing techniques and 13 brand cases. Take five minutes to follow this article to learn more!
If you want to get more brand ideas, please refer to the latest article: 8 Mid-Autumn Festival marketing cases to inspire creative inspiration! Create a compelling newsletter
Mid-Autumn Festival Marketing Tip 1: Combine your own product capabilities to arouse consumer empathy
The most important thing about the Mid-Autumn Festival is "reunion" and "family reunion". Brands can think about how the characteristics of their products can be combined with the theme of gathering during the Mid-Autumn Festival. As long as the Mid-Autumn Festival marketing activities adhere to this theme as closely as possible, they can capture the consumption. the gaze of the person.
Unrivaled results—the most direct and brand-friendly festival marketing
Kaohsiung's Fujiguo itself started out as a pastry maker, so the brand's Mid-Autumn Festival marketing method is also very intuitive, asking everyone to vote for it.The "Most Missed Mid-Autumn Festival Cake Flavor" allows consumers to choose their favorite mooncake flavor, and the award is of course the same. Guo's own mooncakes have successfully achieved brand exposure.
T86 Yue Cha Yuan—Mid-Autumn Festival marketing copy that will be remembered once you read it once
Taiwan’s tea and food brand T86 Yue Cha Yuan also uses Facebook’sPosting pictures of mooncakes allows everyone to immediately understand the theme of Mid-Autumn Festival marketing. Through the copy "Chang'e said she was drooling", it emphasizes the deliciousness of Mid-Autumn mooncakes and calls on consumers to order them quickly, which becomes a direct and powerful call to action.
T86 Yue Cha Yuan – A Mid-Autumn Festival marketing copy that you will remember after reading it once
Image source: T86 Yue Cha Yuan
Isabel x Huanglou—bonus points for creativity! A festive joint brand that combines Chinese and Western elements
Even if the brand atmosphere cannot be directly associated with the Mid-Autumn Festival, or is far away from the festive atmosphere of the Mid-Autumn Festival, co-branding with other brands is also a good Mid-Autumn Festival marketing strategy. The French pastry brand Isabelle has collaborated with Royal House to launch the activity of "creating Mid-Autumn greeting cards and smoking mooncakes to celebrate reunion". It uses the latest creativity of combining Chinese and Western elements, combined with the meaning of "reunion" of the Mid-Autumn Festival , to remind everyone of the significance of the Mid-Autumn Festival. The scratch-off lottery method is fun and has a low threshold for participation. Using your own products and gift certificates as prizes can also be combined with the custom of eating mooncakes during the Mid-Autumn Festival.
But if your brand does not sell mooncakes or barbecue ingredients, how can you combine your product capabilities to create a Mid-Autumn Festival atmosphere? Let’s take a look at the following 2 brand cases!
Taiwan Ale - Let consumers take the initiative to promote and enhance brand marketing
For exampleTaiwan Ale has mastered one of the usage scenarios of beer, which is as a fun drink when gathering with friends or family. Coupled with the theme of "family reunion" during the Mid-Autumn Festival, it will be a Mid-Autumn Festival that is suitable for the festival. Marketing activities.
Ale Beer's Mid-Autumn Festival marketing campaign is very simple. As long as participants upload photos of gatherings with family and friends, and Taiwan Ale beer appears in the photos, as long as they participate, they will receive a cat paw bottle opener. The call to action of the event is clear. , the participation method and the winning method are also very simple. For consumers, the threshold for participation is low, and they can get free products. For Taiwan Ale, it is a smart way to spread its popularity during the Mid-Autumn Festival .
Among them, the keys to the success of Double Eleven marketing activities include choosing an appropriate marketing platform, sending simple and effective messages, choosing the best sending time, adding personalized content, and calendar planning. Integrate SMS and Email marketing strategies to improve marketing synergy, consolidate brand loyalty, and increase customer engagement.
Through the e-Leopard service, dual communication sms promotional campaign channels are combined to facilitate communication efficiency between brand merchants and members, and one-stop management, tracking and optimization of marketing results. Whether it is the Double Eleven Shopping Festival or various festival promotions, it helps companies win customer trust and enhance brand reputation.
Mid-Autumn Festival marketing strategy exposed! 13 brand cases with no secret analysis
Master Mid-Autumn Festival marketing tips! Learn the three tips in this article, combine product advantages and festival needs, and easily create attractive holiday marketing activities
Mid-Autumn Festival Marketing Case Analysis
When it comes to the Mid-Autumn Festival, the keywords that come to everyone's mind should be reunion, moon cakes and barbecue. Of course, major brands cannot miss this good opportunity and try their best to keep up with the Mid-Autumn Festival marketing and create topic attractions. consumer.
Especially past data shows that one month before the Mid-Autumn Festival is the best time for brands to start marketing. For example, during the Mid-Autumn Festival in previous years, we can find from the keyword search volume trends in Google Trends that the keyword "Mid-Autumn Festival" began to increase in popularity about one month before the Mid-Autumn Festival , and then increased in popularity two weeks before the Mid-Autumn Festival. It can be seen that the Mid-Autumn Festival keywords have an obvious upward trend. Finally, one week before the Mid-Autumn Festival, the volume of the Mid-Autumn Festival keywords reaches its highest peak.
With about a month before the Mid-Autumn Festival, how should brands plan for successful Mid-Autumn Festival marketing? We have sorted out 3 major Mid-Autumn Festival marketing techniques and 13 brand cases. Take five minutes to follow this article to learn more!
If you want to get more brand ideas, please refer to the latest article: 8 Mid-Autumn Festival marketing cases to inspire creative inspiration! Create a compelling newsletter
Mid-Autumn Festival Marketing Tip 1: Combine your own product capabilities to arouse consumer empathy
The most important thing about the Mid-Autumn Festival is "reunion" and "family reunion". Brands can think about how the characteristics of their products can be combined with the theme of gathering during the Mid-Autumn Festival. As long as the Mid-Autumn Festival marketing activities adhere to this theme as closely as possible, they can capture the consumption. the gaze of the person.
Unrivaled results—the most direct and brand-friendly festival marketing
Kaohsiung's Fujiguo itself started out as a pastry maker, so the brand's Mid-Autumn Festival marketing method is also very intuitive, asking everyone to vote for it.The "Most Missed Mid-Autumn Festival Cake Flavor" allows consumers to choose their favorite mooncake flavor, and the award is of course the same. Guo's own mooncakes have successfully achieved brand exposure.
T86 Yue Cha Yuan—Mid-Autumn Festival marketing copy that will be remembered once you read it once
Taiwan’s tea and food brand T86 Yue Cha Yuan also uses Facebook’sPosting pictures of mooncakes allows everyone to immediately understand the theme of Mid-Autumn Festival marketing. Through the copy "Chang'e said she was drooling", it emphasizes the deliciousness of Mid-Autumn mooncakes and calls on consumers to order them quickly, which becomes a direct and powerful call to action.
T86 Yue Cha Yuan – A Mid-Autumn Festival marketing copy that you will remember after reading it once
Image source: T86 Yue Cha Yuan
Isabel x Huanglou—bonus points for creativity! A festive joint brand that combines Chinese and Western elements
Even if the brand atmosphere cannot be directly associated with the Mid-Autumn Festival, or is far away from the festive atmosphere of the Mid-Autumn Festival, co-branding with other brands is also a good Mid-Autumn Festival marketing strategy. The French pastry brand Isabelle has collaborated with Royal House to launch the activity of "creating Mid-Autumn greeting cards and smoking mooncakes to celebrate reunion". It uses the latest creativity of combining Chinese and Western elements, combined with the meaning of "reunion" of the Mid-Autumn Festival , to remind everyone of the significance of the Mid-Autumn Festival. The scratch-off lottery method is fun and has a low threshold for participation. Using your own products and gift certificates as prizes can also be combined with the custom of eating mooncakes during the Mid-Autumn Festival.
But if your brand does not sell mooncakes or barbecue ingredients, how can you combine your product capabilities to create a Mid-Autumn Festival atmosphere? Let’s take a look at the following 2 brand cases!
Taiwan Ale - Let consumers take the initiative to promote and enhance brand marketing
For exampleTaiwan Ale has mastered one of the usage scenarios of beer, which is as a fun drink when gathering with friends or family. Coupled with the theme of "family reunion" during the Mid-Autumn Festival, it will be a Mid-Autumn Festival that is suitable for the festival. Marketing activities.
Ale Beer's Mid-Autumn Festival marketing campaign is very simple. As long as participants upload photos of gatherings with family and friends, and Taiwan Ale beer appears in the photos, as long as they participate, they will receive a cat paw bottle opener. The call to action of the event is clear. , the participation method and the winning method are also very simple. For consumers, the threshold for participation is low, and they can get free products. For Taiwan Ale, it is a smart way to spread its popularity during the Mid-Autumn Festival .